Description

Healthy Holi is a PR initiative aimed to promote sustainable holi practices. Where we posted a reel on how people can celebrate healthy Holi in 3 simple steps. As the Bengaluru city is facing major water crisis, we took this unfortunate situation as an opportunity to educate people about the water situation in the city and how playing dry holi can be fun too. We've also addressed the need to replace toxic chemical colors to organic colors and how a small act to replace wooden logs on the day of Holika Dahana with cow dung logs or dry leaves could help us reduce emissions and save trees.