Members of the Rotaract Club of Jyoti Nivas College had the privilege of attending a highly insightful session titled "Unlocking PR Potential." Organized by the Rotaract Club of Koramangala, this event delved into the dynamic and ever-evolving world of public relations (PR), offering participants valuable strategies to harness its full potential across various industries. The session featured a keynote presentation by Rtr. Tayaba Sultana, a distinguished PR expert and coordinator, who provided a deep dive into modern PR practices and their strategic applications. Held on the Google Meet platform from 8:00 PM onwards, the session was designed to be interactive, allowing participants to engage directly with the speaker and explore practical approaches to enhancing their PR skills. The comprehensive insights shared during this session are invaluable for professionals eager to elevate their PR expertise and make significant contributions to their organizations' success. The event not only broadened participants' understanding of the PR landscape but also equipped them with actionable strategies to effectively navigate and leverage PR in today's competitive environment.