Description

On July 15th, 2025, the Rotaract Club of Bishop Cotton Women's Christian College launched a dynamic Instagram campaign titled "Smash the Bite - Beat Dengue." This online awareness drive was a powerful blend of creativity and information, designed to educate and engage the community about the threats of dengue fever. Through a series of visually striking posts, the campaign highlighted key information on recognizing symptoms, debunking common myths, and implementing effective prevention measures. The club used Instagram's interactive features to the fullest, with stories featuring the averting of dengue and engaging challenges that encouraged followers to test their knowledge and spread the word. The catchy theme, "Smash the Bite - Beat Dengue," resonated with the audience, motivating them to take proactive steps in preventing mosquito breeding and protecting their communities. By turning awareness into an interactive and shareable experience, the Rotaract Club of Bishop Cotton Women's Christian college successfully amplified the message, making a significant impact in the fight against dengue.