Description

On World Photography Day, the Rotaract Club of Atria I.T., in collaboration with the Rotaract Club of Bicholim, RID 3170, and the Rotaract Club of Jayanagar, hosted an engaging online initiative titled "Clouds Through the Lens". This campaign was designed to creatively blend art and environmental awareness by focusing on one of nature’s wonders, clouds while spreading an important message about climate change. Participants were encouraged to take part by following these simple steps: They were asked to photograph clouds they found captivating, unique, or meaningful, using the beauty of the sky to reflect the changing environment. Alongside their cloud photograph, participants wrote a line or short message about climate change, using their creativity to raise awareness about this pressing global issue. The participants uploaded their cloud photos to Instagram, paired with their climate change message. They included the official hashtags to connect their entries. This initiative aimed to inspire meaningful dialogue about climate change while celebrating the artistic side of nature. By encouraging participants to share their perspective through photography, the Rotaract Clubs succeeded in using creativity as a tool to promote environmental awareness.