Description

A workshop on " Digital Marketing Unplugged " was organized by Rotaract Club Of Resilience in collaboration with Rotaract Club of Jyoti Nivas College. The aim of the session was to Provide Insights : Offer up-to-date knowledge and actionable insights into the latest trends and strategies in digital marketing; Networking Opportunities: Facilitate connections between industry professionals, marketers, and thought leaders; Hands-On Learning: Deliver practical, hands-on workshops to enhance attendees' skills in various digital marketing disciplines and Showcase Innovations: Present new tools, technologies, and strategies shaping the future of digital marketing. The speaker for the session was Apoorva Singh she is a Growth & Strategy at American Express, Paytm x Aditya Birla Group and Mentor x Guest Speaker. She spoke about the tools and techniques powered by AI and ML that enhance marketing efforts and gave real-world examples of successful AI-driven marketing campaigns. Another key aspect of the workshop was its emphasis on networking. The event served as a valuable platform for industry professionals, marketers, and thought leaders to connect and exchange ideas. Networking is an essential component of professional development, offering opportunities to form partnerships, seek mentorship, and collaborate on future projects. The workshop facilitated these connections by bringing together a diverse group of participants, including experienced marketers and emerging professionals. This interaction helped in building a community of like-minded individuals who can support each other and drive collective growth in the digital marketing landscape. Apoorva Singh’s expertise and real-world examples added considerable value to the session, making it an impactful and informative experience for all attendees. As digital marketing continues to advance, events like this will remain essential for staying abreast of new developments and harnessing the power of emerging technologies to drive success.