Description

The Rotaract Club of Atria Institute of Technology introduced a vibrant PR initiative during Ganesh Chaturthi, aiming to engage the community and celebrate the festival’s spirit. The PR directors designed a customizable template featuring vibrant images of Lord Ganesha, symbolizing prosperity, wisdom, and new beginnings. People were encouraged to personalize the template by adding their own photos, capturing moments of joy, devotion, and festive celebration. These photos often displayed participants smiling, surrounded by colorful decorations and idols of Lord Ganesha, showcasing a sense of community and harmony. As participants shared their designs on social media, the initiative spread a message of cultural pride and unity. By embracing this creative approach, the Rotaract Club promoted the festival's celebrations while strengthening its connection with the community, spreading positivity and joy during the season.