A Vendor’s Vision – ‘Unlocking Values’, conducted on 27th September 2024, is a PR initiative aimed at empowering local vendors to grow their businesses and improve their economic conditions. One inspiring example is Keerthi Ice Creams, a shop run by two couples who have been successfully operating for years. Specialising in homemade ice creams and other delicacies, they not only provide delicious treats but also take bulk orders, demonstrating their commitment to long-term business growth and community service. A video of this initiative has been posted on our Rotaract Club Of SSMRV YouTube page.