The Rotaract Club of Sobha Forest View organised an online campaign for Global Media and Information Literacy (MIL) Week, aligning itself with UNESCO’s theme, "The New Digital Frontiers of Information: Media and Information Literacy for Public Interest Information." The event aimed at exploring how emerging technologies, especially Generative Al, are changing the way we create and share information that serves the public interest. Through engaging posts on our Instagram page @rotaract_sfv, we helped participants develop the skills to critically engage with the information they encounter online. This event is showcased on UNESCO’s official website alongside initiatives from around the world.