Description

BRIEF DESCRIPTION: This year’s Smile Day was a vibrant and engaging event conducted on Instagram, a platform known for its ability to connect millions of users worldwide. The primary goal of this event was to spread positivity by encouraging people to share their smiles through Instagram Stories. Participants were invited to post a picture of themselves smiling, which in turn inspired others to do the same. By using a simple act like smiling, the event aimed to promote happiness, boost morale, and create a ripple effect of joy across the digital community. The event was attended by 70 participants making it a great success. The power of this event lay in its simplicity and accessibility, allowing anyone, anywhere, to participate with ease. Smile Day harnessed Instagram’s features like hashtags, filters, and story-sharing to foster a collective sense of well-being and unity. Through this initiative, Instagram users were reminded of the universal power of a smile and how a small act can have a wide-reaching impact, connecting people across different walks of life in a shared moment of positivity. EVENT DESCRIPTION: Story Posting Challenge: Participants were encouraged to post a story on their Instagram account featuring a smiling selfie or a photo of someone they wanted to appreciate. To participate, users added the hashtag #SmileDay2024 and tagged friends, prompting them to continue the chain by posting their own smiling pictures. This created a wave of smiles across the platform, with many users taking part to keep the chain going. Interactive Filters: Custom smile-themed filters were designed for the event. Instagram users could apply these filters to enhance their selfies, adding playful animations or captions that highlighted the event’s theme of spreading joy and positivity. The filters became widely used, making participation more engaging and fun. Shoutouts and Stories: Influencers and public figures joined the movement, posting their smiling pictures and encouraging their followers to do the same. Many users also took the opportunity to highlight acts of kindness, share uplifting stories, and thank people who had made them smile. SPECIAL HIGHLIGHTS: Snap a picture of yourself smiling or bring a smile to someone's face. Post your picture on Instagram with the special sticker we'll provide and tag @rotaract_bmsce. IMPACT ON ATTENDEES: Smile Day on Instagram successfully created a digital chain reaction of smiles, connecting users from all over the world through the platform’s story feature. By sharing their smiling faces and uplifting messages, participants fostered a sense of community, reminding everyone of the power of positivity.