We recently shared a reel of a Kinderwood 2.0: Tug of War event on our Instagram page, and the response was fantastic! The reel received 2,806 views, 155 likes, 2 comments, 16 shares, and 2 saves. It reached 1,251 accounts, with 42.1% of the views coming from our followers and 57.9% from non-followers, showing that the content resonated with a wide audience. In terms of interactions, the reel had 175 engagements, which indicates strong interest from those who watched it. We also saw 1,459 initial plays and 1,347 replays, meaning many viewers were hooked enough to watch it more than once. The total watch time for the reel was an impressive 5 hours, 32 minutes, and 58 seconds, with an average watch time of 13 seconds, highlighting that the content kept people engaged. This PR initiative not only helped us connect with our current followers but also attracted new viewers, expanding our reach beyond our immediate community. It was a great way to engage our audience and increase our visibility on Instagram.