Description

We recently shared a recap reel of the Kinderwood 2.0 events on our Instagram, and the response was amazing! The reel, which showcased an overview of the events, got 2,534 views, 155 likes, 2 comments, 30 shares, and 1 save. It reached 1,414 accounts, with 35.8% of the views from our followers and 64.2% from non-followers, which shows it reached a lot of new people. The engagement was strong with 188 interactions and 1 profile activity. The reel also got 1,564 initial plays and 970 replays, which is a great sign that viewers were interested enough to watch it multiple times. With a total watch time of 4 hours, 1 minute, and 9 seconds, and an average watch time of 9 seconds, it shows that the content held the attention of our audience, even though it was a quick recap. This PR initiative was a great way to reflect on the success of Kinderwood’s events, while also increasing our reach and connecting with both our followers and a new audience. It helped showcase the event highlights while boosting engagement and visibility on Instagram.