We recently shared a reel about our Inside Industry event on Instagram, and the response was really positive! The reel received 1,219 views, 95 likes, and 39 shares, showing strong engagement from our followers and beyond. It reached 567 accounts, with 63.1% of the views coming from our followers and 36.9% from non-followers, meaning we connected with both our existing audience and new people. The reel got 134 interactions and 1 profile activity, which indicates that viewers were interested enough to explore more about us. With 655 initial plays and 564 replays, it’s clear that people were enjoying the content and watching it multiple times. The total watch time was 1 hour, 56 minutes, and 35 seconds, with an average watch time of 10 seconds, showing that the content was engaging throughout. This PR initiative was a great way to highlight the Inside Industry event, while also boosting our visibility and interaction on Instagram. It helped us connect with both our followers and new viewers, making it a successful effort in showcasing our club’s activities and strengthening our online presence.