Description

On December 16th, 2024, the Rotaract Club of Atria I.T. embarked on its first stop of the "Local Dastan" journey with an inspiring visit to Mundargi. This maiden initiative aimed to explore and promote the stories of small-scale businesses, highlighting their challenges and contributions to the local economy. At this stop, the club's brand ambassadors focused on Pranam Mandakki Factory, a small-scale enterprise that produces puffed rice (Mandakki). Like a railway station bustling with activity, the factory showcased its dynamic process of transforming raw rice into the popular Mandakki, a staple snack in the region. The ambassadors played a crucial role in crafting a promotional video that shed light on the factory’s operations and emphasized its need for marketing support. They posed thoughtful questions to the owners, such as how marketing could benefit small businesses and the financial nuances of converting rice into Mandakki. The impact of this initiative extended far beyond the visit, with the promotional video garnering over 3.5k views on Instagram. This digital reach not only amplified the factory's visibility but also underscored the importance of supporting local businesses through modern platforms. As the Local Dastan train departs Mundargi, it carries with it stories of resilience, insights into small-scale industries, and a commitment to fostering community growth. The journey has just begun, and the next stops promise even more inspiring tales!