Description

On 4th December 2024, we posted an exciting PR initiative on our YouTube page titled Hocus Pocus. This video featured an insightful interview conducted by the Areas of Focus Director, who spoke with various members of our club, including the Club Secretary, Club Vice President, Club Convenor, Board of Directors (BODs), and regular members. The interview highlighted their unique experiences during our recent industrial visit and trek, offering a personal look at how these events impacted everyone involved. The video was well-received, garnering 303 views and 14 likes, which is a great engagement rate for our community. It provided an opportunity for our members to share their thoughts and reflections on the day, shedding light on what they learned and how these experiences contributed to their personal growth and understanding. Hocus Pocus successfully captured the essence of our club’s activities, showcasing the diverse perspectives of our members and the valuable learning moments that came from the industrial visit and trek. The video also served as a great way to engage with our followers and offer a behind-the-scenes look at our club’s activities. This PR initiative not only allowed us to highlight the significance of the visit and trek but also helped strengthen our club’s connection with the audience, giving them a deeper understanding of our work and the meaningful experiences we offer.