Description

On 24th December 2024, we posted a reel on our Instagram account @ssmrv_rotaract showcasing Project Elevate – Week 3. The reel captured the highlights of our session with grade 9 students at Kaggalipura Government High School, where we focused on skill-building, fun activities, and a business case study. It was an engaging and vibrant representation of our ongoing community service initiative. The reel performed well, with 2,200 total plays, including 1,306 initial plays and 874 replays. This shows that viewers were not only interested in the content but also returned to watch it again. It reached 964 accounts, with 41.8% of those being our followers and 58.2% non-followers, expanding our reach and connecting with a wider audience. The video received 74 likes, 3 comments, and 6 shares, further highlighting its impact and engagement. In terms of engagement, the reel accumulated 83 interactions and a total watch time of 3 hours, 27 minutes, and 42 seconds, with an average watch time of 9 seconds. These statistics show that our content captured attention and resonated with viewers. This PR initiative not only allowed us to highlight the impact of Project Elevate but also strengthened our presence on social media by reaching and engaging both our current followers and potential new ones. It was a great way to showcase the ongoing work of our club while fostering a sense of connection within the community.