Description

On 25th December 2024, we shared a fun and festive reel titled Ho! Ho! Ho! Christmas on our Instagram account @ssmrv_rotaract, showcasing our heartwarming Christmas celebration with nursery kids. The reel captured all the joy and excitement as we played games, sang, and danced with the kids, spreading some holiday cheer. The reel had an amazing response, with 3,013 total plays—1,939 initial plays and 1,070 replays, showing that people not only enjoyed the video but returned to watch it again. It reached 1,643 accounts, with a large portion—72.2%—of those being non-followers, which helped us reach a broader audience. We also received 121 likes, 5 comments, 11 shares, and 1 save, reflecting how much the content resonated with our viewers. The reel also sparked 138 interactions, and the total watch time amounted to 4 hours, 28 minutes, and 13 seconds, with an average watch time of 8 seconds, indicating solid engagement from our audience. This PR initiative was a wonderful way to capture the festive spirit and share the joy of our Christmas event with both our followers and a wider audience. It helped bring attention to our club and the work we do, while also giving everyone a glimpse of the holiday magic we created together.