Description

On 29th December 2024, we posted a festive Christmas Charms reel on our Instagram account @ssmrv_rotaract, showcasing the heartwarming moments from our Christmas celebration with nursery kids. The reel captured the joy of the coloring session, fun games, and lively sing-alongs, bringing the Christmas spirit to life. The reel performed well, with a total of 1,200 plays, including 629 initial plays and 527 replays, indicating strong interest in the content and repeat views. It reached 529 accounts, with 61.7% of the audience being our followers and 38.3% non-followers, helping us expand our reach. The post garnered 92 likes, 7 comments, and 2 shares, reflecting good engagement from our audience. In terms of engagement, the reel accumulated 101 interactions, with a total watch time of 1 hour, 49 minutes, and 37 seconds, and an average watch time of 10 seconds. This shows that the content captured the viewers’ attention and kept them engaged. This PR initiative was a lovely way to share the holiday joy and highlight the wonderful time we spent with the children. It not only spread the Christmas cheer but also helped strengthen our connection with our followers while reaching new audiences. The Christmas Charms reel was a festive success, allowing us to share our club’s holiday spirit with the world.