On 27th December 2024, the Rotaract Club of SSMRV conducted a PR initiative to highlight Vendor’s Vision 3.0, our year-long flagship project aimed at supporting local vendors and promoting community and economic development. Through this project, members of our club visited and interacted with local vendors, gaining insights into their challenges while fostering connections to create a positive impact on their livelihoods. To showcase the journey and efforts undertaken throughout the year, we posted a YouTube Short capturing the essence of the initiative. The video reflects our commitment to empowering small-scale vendors, emphasizing their importance to the community, and promoting sustainable development. The short received 11 likes and one thoughtful comment, demonstrating engagement and appreciation for the cause. While the numbers may seem modest, the purpose of this initiative goes beyond statistics—it’s about spreading awareness and inspiring others to support local vendors in their regions. By sharing this video, we aim to amplify the voices of our local vendors and encourage community involvement in fostering an environment where they can thrive. Vendor’s Vision 3.0 remains a testament to our dedication to serving society, one step at a time.