In the cheer of IPL season, commenced from 22nd March, the Rotaract Club of RVCE started 22 Yards, an interactive and creative social media initiative on Instagram and a month-long campaign designed to engage cricket enthusiasts through social media. Every day, the club posts custom match posters highlighting the IPL teams playing that day. Alongside these, quiz questions based on past IPL matches, records, and key moments were shared, encouraging audience participation. This initiative blended sports enthusiasm with creative content, fostering engagement and broadening the club’s reach. By incorporating visual appeal and trivia, the event successfully keeps the excitement of IPL alive while strengthening interaction with followers.