The Encanto promotion reel, posted on 22nd April 2025, brought a vibrant splash of color and magic to our social media feed, capturing the hearts of viewers with its captivating visuals and lively energy. The reel resonated well with our audience, gathering an impressive 5,457 views and a total watch time of 8 hours, 36 minutes, and 35 seconds. It struck a fine balance between creativity and engagement, drawing 162 likes, 5 comments, 17 shares, and 3 saves, culminating in a total of 187 interactions. These numbers reflect not just popularity but genuine interest and appreciation for the content we put out. What made the reel even more impactful was its reach—47.4% of the viewers were our followers, while 52.6% were non-followers, indicating its potential to extend our reach and visibility beyond our existing audience. The reel succeeded in showcasing the essence of Encanto with its charm, energy, and messaging, setting the tone for the event it promoted. Whether it was the catchy audio, the vibrant edits, or the seamless transitions, every second of the reel was crafted to spark curiosity and excitement. This promotional effort was not only a visual treat but also a testament to how well-executed digital content can amplify an event’s presence and anticipation. Through this reel, we celebrated the joy of storytelling and the power of visual leaving a memorable imprint in the minds of those who viewed it.