Description

As part of our ongoing PR initiatives, the Rotaract Club of SSMRV proudly released a reel titled This Is Bharat on Instagram. This impactful reel was curated to celebrate the spirit, culture, and diversity of India, tying into the broader theme of national pride and identity. Released with the intention of showcasing our club’s creative flair while connecting with our audience on an emotional level, the reel managed to strike the right chord. The reel garnered 2,224 views, receiving 91 likes, 4 comments, 4 shares, and 1 save—indicators of how well it resonated with viewers. It achieved a total watch time of 3 hours, 12 minutes, and 34 seconds, which reflects strong viewer engagement. With 100 total interactions and 1 profile activity, it not only helped boost our visibility but also subtly promoted the values we stand for as a Rotaract club. What’s particularly notable is the reach of 1,180 accounts, out of which 73.8% were our followers and 26.2% were non-followers—showing that the reel helped expand our content to newer audiences. This balanced reach proves the strength of well-thought-out PR content in building both engagement and outreach. This Is Bharat wasn’t just a social media post; it was a celebration of identity, unity, and pride. Through this reel, we were able to convey a meaningful message while maintaining the creative standard our club strives for in all its public relations efforts.